Since its onset ChatGPT has been a hit amongst marketers and every other professional. Now, it has been much over a year, and we understand its capabilities and limitations, which allow us to use it in the best possible ways. There are multiple things that a web design company can achieve through thoughtful usage of ChatGPT. One such function is strengthening SEO tactics and delivering quick and impressionable rankings for businesses.
With this in-depth article, we wish to probe 5 ways SEO pros are using ChatGPT right now. However, before that, let’s first learn a bit more about ChatGPT. So, let’s begin:
Understanding ChatGPT
ChatGPT, an AI chatbot employing natural language processing, mimics human-like conversational dialogue. This language model is adept at answering queries and generating diverse written content, encompassing articles, social media posts, essays, code, and emails. Natural language processing has several applications, including the utilisation of ChatGPT. As a form of generative AI, it enables users to input prompts, receiving AI-generated human-like images, text, or videos. Comparable to automated chat services seen on customer service websites, ChatGPT permits individuals to pose questions or seek clarification, with the GPT standing for “Generative Pre-trained Transformer,” illustrating how it processes requests and constructs responses.
The training process involves reinforcement learning through human feedback and reward models, ranking responses to enhance ChatGPT’s capabilities. This iterative feedback loop augments ChatGPT with machine learning, refining its proficiency in generating improved responses in subsequent interactions.
Before learning about the 5 ways SEO pros are using ChatGPT right now, let’s first understand that:
- ChatGPT cannot replace the need for a well-planned SEO strategy or the advanced search features provided by engines like Google.
- ChatGPT, as a language model, excels in generating human-like text but lacks the functionality to index, search the internet, or impact a website’s visibility.
- Despite its limitations, ChatGPT can be utilised to enhance specific aspects of an existing SEO strategy.
Now let’s understand the 5 ways SEO pros are using ChatGPT right now:
Content Brainstorming and Creation
As an SEO expert, your major focus is on implementing strategies that deliver sustainable results. For that, creating high-quality SEO-optimised content in abundance is a must. However, it may not always be possible to come up with highly creative, unique ideas for expanding the content on websites and social media pages. In such a situation, ChatGPT can be the ideal assistance. There are multiple ways in which ChatGPT can assist in creating SEO-optimised content.
Ideas and Outlines
For organic rankings, SEO experts need to utilise keywords and generate content surrounding them. However, sometimes, finding the right titles and creating outlines becomes difficult. Here, ChatGPT can be of great help. All you will need to write is- ” Provide a list of 10 blog post titles related to [your target keyword]” or “Create an outline for a comprehensive guide on [your target topic].” You can also use the prompt, “Brainstorm 5 unique angles to approach the topic of [your target topic].” and utilise results to create unique content ideas.
Refine
Just like titles and outlines, one may also be stuck with articulating a splendid idea. Here, you can write your disorganised thoughts and ask ChatGPT to refine them and also enable keyword addition to them. It can also assist you create more engaging and readable content in sections that are sizable and consist of a huge amount of information. Using prompts such as, “Rewrite the introduction of this article to be more engaging and keyword-rich” or “Suggest potential subheadings for this section on [specific section in your content].” can be a way of achieving so.
Gather Information
Apart from generating content, we can also use ChatGPT to research valuable information. You can ask it to “Summarise the key points from the top 3 search results for [your target keyword].” It will offer you more information that you can add to your website’s content. Similarly, asking ChatGPT to “List the most common questions people ask about [your target topic]” helps you know more about what your target audience is seeking and create SEO-optimised content that satisfies their needs.
Keyword Research and Strategy
Strategically using relevant keywords throughout the website ensures that the rankings improve over time. It provides ample visibility to the website and enables marketers to curate targeted content that renders positive ranking signals. However, keyword research is intensive work. It requires SEO experts to conduct extensive brainstorming and find words and phrases used currently by the target audience.
Though ChatGPT cannot be the sole solution for keyword research, it can still assist you as a valuable starting point and brainstorming tool.
Brainstorm Seed Keywords
Begin by providing ChatGPT with a broad topic or seed keyword. Ask it to generate related keywords, common questions, or even subtopics. This sparks new ideas and helps you discover long-tail keywords with potentially lower competition.
Analyse Search Intent
Take your seed keywords and ask ChatGPT to evaluate the search intent behind them. This helps you understand what information users seek when using those keywords. Knowing the intent allows you to tailor your content to directly address their needs, increasing its relevance and improving its ranking potential.
Identify Content Gaps
Provide ChatGPT with a sample of your existing content or a competitor’s content. Ask it to identify missing information, related topics, or potential questions users might have. This helps you identify gaps in your content strategy and areas for improvement.
Schema Markup Creation
Schema markup helps search engines understand your content better, potentially leading to richer search results. ChatGPT can generate schema code based on your content, saving SEO pros valuable time. While ChatGPT can be a helpful assistant in creating schema markup, it shouldn’t be your sole solution. Here’s how to use it effectively:
Identify Schema Types
Start by providing ChatGPT with a brief description of your webpage content. Ask it to suggest relevant schema types based on the content. This helps you understand what type of schema (e.g., “Article,” “Recipe”) best describes your webpage.
Create Basic Code
Once you have the schema type, request ChatGPT to generate a basic schema code for your webpage. Provide essential details like page title, author information, and relevant keywords. ChatGPT can create a code structure, but it might not be complete.
Refine and Validate
Remember, ChatGPT’s code might not be perfect. Therefore, as an SEO expert, you must manually review and refine the code for accuracy and adherence to Schema.org guidelines. Use validation tools like Google’s Rich Results Test to check for errors and ensure proper implementation.
Understanding Search Intent
Cracking search intent, the “why” behind a search query, is crucial for SEO. ChatGPT can interpret search queries and provide insights into the user’s goal. This helps create content that directly addresses the searcher’s needs and increases the likelihood of ranking higher.
While not a definitive solution, ChatGPT can be a valuable assistant in this process. Here’s how to leverage its capabilities:
Analyse User Queries
Start by providing ChatGPT with a list of relevant keywords or search queries. Ask it to find the intent behind each query. This can involve identifying the user’s goal and categorising the intent.
Content Ideas
Once you have identified the search intent for your keywords, utilise ChatGPT to generate content ideas that address those specific needs.
These involve:
- Creating guides, explainer articles, or FAQs
- Recommend product reviews, buying guides, or comparison articles.s
- Suggest creating location pages or detailed directions.
Generating Titles and Meta Descriptions
Crafting compelling titles and meta descriptions is crucial for SEO. ChatGPT can suggest various options, saving time and providing fresh perspectives for SEO professionals. Here’s how to incorporate it effectively into your workflow:
Ignite Your Creativity
Start by providing ChatGPT with a brief summary of your content or a few keywords related to your topic. Then, ask it to generate several title and meta description options. This can spark creative inspiration and help you explore different angles when crafting these crucial SEO elements.
Explore Different Approaches
Use ChatGPT to experiment with various wording, sentence structures, and lengths. Explore using questions, strong verbs, or numbers to capture attention, all within the recommended character limits.
Integrate Keywords Naturally
Instead of keyword stuffing, ask ChatGPT to suggest ways to naturally incorporate relevant keywords into your titles and meta descriptions. This helps with SEO without compromising readability.
Wrapping Up
While ChatGPT has undoubtedly become a valuable tool for numerous professionals, it’s essential to acknowledge that it alone is not enough for SEO triumph. Though it indeed boasts a multitude of capabilities, it cannot supersede the strategic acumen and human insight required for a holistic SEO approach. Nevertheless, by harnessing the strengths of ChatGPT in tandem with your own expertise, you can unlock promising opportunities within your SEO endeavours.
For optimal outcomes, entrust your SEO needs to the adept professionals at Make My Website. Our team comprises skilled web designers, seasoned SEO specialists, adept content writers, and astute marketers equipped with the prowess to amplify your brand’s online presence. Reach out to us today for a bespoke strategy tailored to enhance your digital footprint and propel your business to unprecedented heights.
