If you are a business selling services and/or products online or offline with an online brand presence, you must start a blog.
The sole purpose behind working on a blog is not to generate sales, but to educate your audience.
Blog forms a major part of the content marketing strategy, that helps in brand positioning, makes sure that your readers/website visitors know about your business and are aware of the kind of services/products you provide.
The most prominent reasons that support and urge businesses to start a blog are as follows-
People browse for answers
In this era, we have everything on our tips. We have a privilege to be able to learn anything and everything from a smart device that is available to us most of the time! Every question that pops up in our mind straight away goes into the search bar on Google and we get the answer. Now, the question is, how does it relate to starting a blog? First things first, your sole purpose of running a business is to solve a problem or provide your target audience with a product they need. Being a business, you would have expertise in a specific field, which can certainly help people on the web who type in questions just like you would do for things you are not aware of.
People browse for answers, they don’t browse to buy something every time they are on the internet. Yet, if you give them the answer they are looking for, they will keep you in mind when they consider buying your product or availing your service whenever the need be.
This generates a sense of credibility amongst the users, and whilst they know you are the solution to their problem, they will come back to you when they need you.
For example, if you are a home renovation contractor, and you are educating your audience by giving the insights of the industry, tips for them as home-owners while clearing all their doubts, it is most likely that you would be their pick.
Helps to Educate & Grow
You started your business with a vision to make a difference in the society, to cater to the requirements of your target audience, and utilise your expertise the right way. It is always said that the more you share your knowledge and information, the more it grows. When you educate your audience, you automatically become a reliable source of information. And, someone who is looked up to, to learn certain concepts, tips, and tricks, or to grab insights is an expert. No wonder you don’t have to be an expert to start a blog, all you need to have is the will to share your experiences, your knowledge and learnings so far to help those who need it the most.
As children, we have been taught, “Sharing is caring.” Give it back to the community by sharing what you acquired, achieved, and conquered with the help of your knowledge and experience, and there is no denying the fact that subsequently, your growth as a business will be manifolds.
Supports Visibility
When we talk about organic marketing techniques, content is amongst the top few places. If you are sharing quality content on your website regularly, and your users are liking it, your website’s visibility is sure to be improved. All the leading search engines crawl through the pages of your website and tend to rank you higher gradually if you qualify. The aim of search engines is to provide relevant and quality information and if you are helping them achieve this, they would support your online presence.
Blog about your industry, write it for your readers, designate a time for it and get going! This is a very slow process but is surely effective.
So now when you know the reason why you must not delay starting a blog for your business, you must also know (yet again) that you need to do this practice consistently. The least you can do is share one blog every month, but more the merrier.
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