Humans, by nature, are visual learners. They relate more to the things that they can see rather than the things they read or hear about. This makes it essential for every brand and business to have stylistically uniform company-wide headshots and team photographs on their website. It is easier for the customer to relate to you if they feel as if they know you and this makes them more inclined to buy from you. It’s all about building a connection with them.
The phrase, “First impression is the last impression.” is not just a mere phrase but a fact. It is scientifically proven that it takes a person seven seconds to make several judgments about who you are and whether they can trust you or not. In today’s cutthroat world, it is necessary for companies to invest in good photography as a great first impression goes a long way in maintaining customer relations and expanding your customer base. These pictures are a reflection of you and your brand. They convey your business’ overall personality and should convey a message of trust, confidence, reliability, and friendliness to your consumers. This makes your customers feel engaged and appreciated. With the availability of real contacts, increases the chances of them becoming your clients.
The website serves as a front to your brand or business. It is important that it conveys your business, what you do, how you do it in a professional and relatable manner. Quality headshots portray professionalism but also add a personal touch to your business’ website profile. Even with the barrage of great quality camera phones in the market, they cannot compete with the quality of a picture clicked by a professional. Professional photographers have years of experience along with the finest quality equipment. They ensure that they provide you with pictures that are professionally consistent, perfect for your business and website, and are also to your liking.
It is also imperative that you choose the right theme and look for your headshots. The mood, color scheme, or level of formality shouldn’t clash with the other design elements of your website. There are a few questions that you should ask yourself before making decisions about the look of your headshots. What industry does your brand or business fall under? What is your work in it? What’s your business’ location? And a lot more.
It is very disappointing for a customer to see great web design but bad photography when they visit your website. The photos, their background colour, the clothes, lighting plan, the angles, studio setup, all play a huge role in the overall portrayal of your website. So the next time you plan to update your website, make sure you have a headshot plan in place and only hire the best people in business like us at Make My Memories to take them.
