The scope of Artificial Intelligence (AI) is increasing by leaps and bounds with each passing day. There was a time when only a selected fraction of people utilised AI, but today, people from all sectors and walks of life are benefitting from this wave. From becoming a quick resource for all your queries to assisting professionals in their diverse business endeavours, AI is leaving its mark on all sectors. The world of web design is no different. Today, AI has become a significant tool within the web design industry, offering assistance on all fronts – coding, testing, content creation, marketing and whatnot. And AI is here to stay – it is not just some passing trend. So, you must accommodate AI into your professional life and use this innovative wave in favour of your business.
To help you sail the AI wave, today we will take you through the impact of AI on web design. Take a closer look and determine how to incorporate AI into your business.
Let’s get started!
Understanding the Impact of AI on Web Design
AI can simplify the entire web development process and help you minimise the downtime.
- AI enhances the scope of personalisation in web design. You can use AI to detect user behaviour and tailor your website layout, structure and content to deliver a more engaging user experience.
- Several AI-powered design tools in the market can help you create website layouts, create graphics, and develop content based on user inputs and preferences.
- With the help of AI, you can add features like chatbots for customer service, real-time content adjustment, and voice search optimisation to promote better user engagement and interaction.
- You can automate repetitive design tasks like image resizing and layout adjustments and optimise your web development process.
- AI makes way for adaptive design. You can automatically adjust design elements in response to user behaviour and factors like screen size or device type.
- Support you in your search engine optimisation initiatives by analysing patterns and trends and providing valuable insights.
Applications of AI in Web Design and Development
The easiest way to understand the impact of AI on web design is to look at the applications of AI in different stages of web design and development.
Planning and Research
With the help of AI-driven platforms like Google Analytics, you can quickly analyse large data sets to understand your demographics and user behaviour. You can then use this information to create a more user-centric design. Also, AI can assist you in competitor analysis, help you understand what works and what doesn’t, and determine an effective web design strategy for your business.
Design and Prototyping
Next comes the design stage. Tools like Wix ADI create website layouts based on your preferences. All you need to do is answer a few questions or put in your input, and it will deliver a layout dictating the ideal colour scheme, layout, and several design elements. The AI-driven design tool Adobe Sensei is quite popular. It offers suggestions for diverse fonts, from colour palettes and typography to image placements.
Development
Several AI tools have simplified the entire website development process by assisting with code generation and testing. With GitHub Copilot or OpenAI’s Codex, you can generate code snippets or automate repetitive coding tasks. Tools like Selenium and Applitools can help you identify bugs and check the efficiency of your codes across platforms.
Content Creation
AI has also made content creation easier. With tools like Jasper, Copy.ai, and Writesonic, you can create product descriptions, blog posts, landing page copy, etc. As AI delivers content based on user behaviour and industry trends, it allows you to create a more personalised customer experience.
UI and UX Designing
AI can help develop personalised interfaces based on user preferences and interaction patterns. The entire interface can change based on user habits, from customised dashboards to personalised navigation paths. Specific tools like Hotjar and Crazy Egg can help you with UX improvements – they offer heatmaps, session recordings, and user behaviour analytics to help you study user interactions and make the necessary changes.
Testing and Quality
Several AI tools can help you cross-check the quality of your developed website. They cover A/B testing, predictive analytics and automotive visual testing. From suggesting layout, design, or content changes should be implemented to detecting potential problems that could hinder user experience and finding design inconsistencies, these tools help ensure your website is ready to go live.
Launch
Check the SEO-friendliness of your website with tools like Clearscope and MarketMuse and ensure your website is ready to reach your target audience. You can also utilise AI for post-launch support – monitor page load times, accessibility, and overall performance metrics and find scope for improvement.
Beyond web development, AI can also help you streamline your marketing efforts. Several AI-powered tools, like Jasper, Chat GPT, Canca, etc., could help revolutionise your content marketing campaigns. So, do your research, find applicable AI tools and undertake your web development journey as best as possible.
AI in Web Design: Examples
Several AI tools assist users in all stages of web design and development. Some popular ones are –
Wix ADI (Artificial Design Intelligence)
Just answer a few questions, and this AI software will build a full-fledged website for you, covering design, layout, colour scheme and content placement.
Adobe Sensei
Integrated into several tools like Photoshop, Adobe XD, and Illustrator, Adobe Sensei helps you with diverse design tasks like image enhancement and design suggestions.
Uizard
Uizard can convert hand-drawn wireframes or sketches into fully editable digital designs, simplifying the design process.
Let’s Enhance
With Let’s Enhance, you can increase image resolution without compromising quality. You can upscale images, remove noise, and enhance colours, etc.
Colormind
Colormind is an AI-powered color scheme generator that uses deep learning to analyse millions of color combinations and suggests palettes for websites and apps.
AutoDraw
With AutoDraw by Google you can turns doodles and sketches into polished illustrations. It can be used to generate custom graphics for your websites.
Will AI Replace Web Designers and Developers?
With the AI wave, more and more professionals are growing concerned about the impact that it could have on their careers. Would AI’s growing influence mean fewer jobs for designers, developers, writers and other professionals involved in website development? You can rest your worries. AI cannot replace the multiple hands involved in any web design and development journey. It is there to support these professionals in executing their tasks more efficiently while minimising downtime. AI will not take your place, but professionals who know how to integrate AI into their work and deliver optimum results might. So, you must remain in sync with AI’s innovations and utilise them to improve your service delivery.
Also, humans will always be required to navigate the limitations of Artificial Intelligence.
Lack of Originality
No matter how innovative AI gets, it cannot compete with a human mind that dwells in creativity and innovation. Any AI software works within a set algorithm and utilises the existing (limited) database to deliver any output. So, most of the output generated using AI, content, layout, or animation would lack a personal touch or flair. AI could never beat the personalisation that a designer or developer could bring in. So, AI can offer a good starting point, but you will need professionals who can improve and deliver unique results.
Ethical Considerations
- If an AI system is trained on biased data, it will continue reinforcing it and promoting certain stereotypes. So, a human eye is required to sort such biases and deliver unbiased outcomes.
- AI involves accessing user information to deliver personalised results. If such information is collected without outright consent, it could lead to privacy breaches.
- Excessive reliance on AI could bring in a question of accountability, as most users wouldn’t want their interactions to be shaped by an algorithm.
Costly Affair
While there are some free AI software available in the market, most specialised tools are not. Other than the upfront subscription cost, it involves several other deferred costs. For instance,
- To use the most advanced AI tools, you will need specialised training. You will need significant upskilling if you wish to learn it yourself or adapt your current workforce to AI advancements.
- As AI relies on vast amounts of data to deliver quality results, storing, processing, and analysing this data can be costly.
- The pace at which AI is evolving is a scalable resource, but scaling AI systems can prove to be quite expensive.
All in all, AI will significantly impact the web design landscape, but it can prove to be a challenging endeavour. You must use the current AI advancements to benefit your business. Still, anyone incorporating AI into their web design process would weigh the pros and cons and decide strategically. You have to stay informed, apply AI principles where applicable, and tread cautiously. At Make My Website, our web design and development team remains in sync with the current innovations and industry standards, perceives it all objectively and delivers optimum results. Get started on your web design journey with us and build an innovative and budget-friendly website for your business.
