Blogs used to be a showcase and outlet for creativity with abundance of information but they’ve grown to become much more than that. They are now hubs for likeminded people to connect and contribute to their industry while also building their viewership. Already the process of digitization was peaking with everything finding its place on the internet, with Covid-19 in the picture its now inevitable. As important as your website layouts and SEO is, a lot of it is facilitated by simply having a blog section on your website that you regularly maintain.
Maintaining a blog is no longer just an artist’s passion; in fact, it has become an essential tool for every business today as by curating quality content on your website, you can empower your website’s SEO as well. Following are some of the key reasons for regularly updating a blog on your website and how it helps in growth:
1. Major Cost-Cutting
Having a store requires a good amount of investment for renting, running a commercial space and salaries. Apart from that overheads would include decor, interiors, and human resource management that can simply not be forgone. On the other hand with CMS platforms like WordPress or on some finely crafted websites by Make My Website you can set up your business online on good costs.
From extensive e-commerce websites with hundreds of pages to small businesses with single page setup targeting portable screens, many more deliverables can be achieved with minimal cost. Especially with the inexpensive methods you can use by employing marketing and advertising campaigns through your blog.
2. Engaging With Customers
Customer interaction is a very important realm of online marketing and branding. Blogging sets the platform for you to be able to connect with your existing and potential customers in an informative as well as more conversational way. It is a good way to build trust by being in the position of an expert on a subject imparting the information through quality content on your blog. An interactive comment section will assist you in connecting better while getting regular feedbacks as well.
3. Market Better With Amplified Visibility
Search engines love fresh, quality content that’s relevant. This is why blogging is one of the simplest and inexpensive methods for a brand to create this.
When a business posts blogs consistently, they are essentially testifying their presence on Google, Yahoo, Bing etc. with which these platforms can then index their rankings. This provides an opportunity for businesses to target the keywords that consumers use to search for the variety of services or products that they offer. You can showcase various product ranges, offers or even customer reviews that can easily go as blog posts. This way you do your business marketing in a subtle indirect way without even paying for print or digital ad spaces.
4. Build Trust In Your Brand Story
On the internet, people put their trust in the leaders and brands who impart useful information or quality opinions on things that matter. Given that a large part of the audience on the internet is youth, who are always just one click away from any information, you simply cannot trick them.
Having a genuine story that speaks of your brand ideals is important because that is what connects and binds people with your brand and its identity. Being able to relate to a brand’s identity has a lot to do with how your narrative reaches the masses and your blog is one of the safest platforms for this that can parallelly also offer great visibility.
On the internet, people put their trust in the leaders and brands who impart useful information or quality opinions on things that matter. Given that a large part of the audience on the internet is youth, who are always just one click away from any information, you simply cannot trick them.
Having a genuine story that speaks of your brand ideals is important because that is what connects and binds people with your brand and its identity. Being able to relate to a brand’s identity has a lot to do with how your narrative reaches the masses and your blog is one of the safest platforms for this that can parallelly also offer great visibility.
