Building and reinventing a website can be much more than just following the designing norms. Unveiling various aspects or features to your website which are a literal Genie in disguise can take your website efficiency to the next level. Once you understand how to nail the structure and implementation of your website you will be proficient at making necessary edits as well as updating the basic layout. Keep reading to explore more such ways of spotting them and making the most of these features for business.
1. Define your purpose
Your entire website is built around 2-3 purposes, that you can clearly define by answering to what, why, where, whose and how. Make sure everything on your website is in alignment with the main purpose. This will help people to quickly connect with you and your services/products to make a choice about whether they want to invest in time and energy or not. This helps you connect straight to people who are serious and are actually looking to get something as you’re providing done for themselves. The purpose is reflected through your taglines, graphics and layout. Once you’re clear on the underlying message of every depiction, the rest of the elements will fall back in to form a narrative.
2. Know your audience
When you know what kind of audience is visiting, reading and investing time in your website content, it becomes easier to diversify and deviate accordingly. Knowing your demographic in and out helps you navigate your content and its placement in such a way that it reaches your audience the first and the exact manner as planned. Furthermore, when you know your target audience, you know what to offer and don’t have to play trick and trial a lot. You can easily guess the likes and dislikes as well as whereabouts to plan your content and campaigns accordingly.
3. Stay in alignment
Experimentation is good but only to the extent where it actually reaches your audience and is at least understood by them. You can play with various elements like the drop-down menu, image gliding effects, fonts, FAQ page, etc. but it’s only going to make sense if it is in alignment with what people already know in the context of these features of a website. If you try to do something totally different and away from the normalised layout, good or bad being far it wouldn’t even be accepted at the face value. This is also because as someone scrolls through a website, certain preconceived notions help us navigate through to reach desired destinations. Fiddling with this structure, would confuse or make the visitor feel lost and hence make them end-up leaving faster than they entered.
4. Reach back with rotational content
As opposed to popular opinion, you don’t always have to post fresh and innovative content to enagage your audience. If you pick up your newsletter messaging and convert that into a blog or use your emailer’s content to build a social media campaign then it only helps build a close-knit narrative in the heads of people following and reading your webpages. Rotational content creates that connect of the brand with its audience, helping them form an image of the company that sticks with them beyond the purchases they make. This connection is formed because of the brand ideals, infographics and sentimental appeal built through the story you’ve laid down through various mediums on which you have smartly placed your rotational content giving a beautiful story to your name as a brand.
