20 Best SEO Blogs You Should Be Reading in 2025

Ready to cook up a storm and take your business to the top in this digitally-oriented world? Then, search engine optimisation (SEO) is the one recipe you need. In today’s competitive landscape, being present online is not enough; you have to gear up and ensure you reach your target audience. That’s why you can never keep SEO apart from your marketing efforts. 

And no, SEO is not just about adding relevant keywords to your content. It is much more than that; it involves numerous strategies that should be implemented at diverse stages of your web design and development process. 

Know this much but wondering how to proceed in your SEO journey? Whether you are a professional aiming to up your SEO game or a newbie looking for a reliable entry point into the realm of SEO, there are several blogs that you could read to grow your knowledge. From the basics of SEO to proven strategies, these blogs will take you through everything, help you build up your knowledge base and emerge as a learned SEO professional. 

To help you get started, here are the 20 best SEO blogs you should be reading in 2025. But before that, let’s clear some air. 

Can I Learn SEO For Free? 

The right SEO strategies can help you monetise your business, but learning SEO doesn’t always have to be costly. While you can sign up for SEO courses and get certified, these blogs are your best companions if you are hoping for a free learning curve. 

But remember, not all that glitters is gold. When you search for SEO blogs online, many results will appear, but how many can guarantee accuracy and factual correctness? That’s why it is important to filter the results and only refer to credible blogs. Explore our curated list of top 20 SEO blogs and let the learning begin in the best way possible. 

Best SEO Blogs for 2025: Top 20

Search Engine Land

Founded in 2006 by industry veterans Danny Sullivan and Chris Sherman, Search Engine Land could be your one stop for all things SEO. Their blogs cover everything from the latest SEO news to proven and recommended strategies. They don’t just state facts; most blogs cover an in-depth analysis of all prominent trends and data-driven insights to help you see the full picture. All written by leading subject matter experts, you will access professional, well-written and informative blogs that will shape your entire perspective and help you look at SEO from all possible angles. With 4-5 daily posts, they quickly introduce the readers to all minor and major algorithm shifts and what it would mean for your SEO strategies going forward. 

Search Engine Journal

Are you looking for a blog that can be your go-to source for everything SEO-related? Then, Search Engine Journal, founded by Loren Baker, is the perfect playing ground for you. What started as a personal blog in 2003 boasts over 1.5M+ monthly visitors today. This number reflects its credibility and the quality of the content they publish. If you follow the blogs closely, all SEO advancements and upcoming trends will reach you as soon as possible. Blogs are not the only thing that Search Engine Journal offers. You can tune into their podcasts, webinars or SEO conferences for an immersive SEO learning experience or read through multiple E-Books on the website. 

Search Engine Roundtable

Advertised as “The Pulse of the Search Community“, the Search Engine Roundtable (founded by Barry Schwartz) remains up-to-date with the latest search trends and serves as a hub for discussion and insights about SEO and SEM. The short and crisp blogs featured on this platform will give you a quick insight into diverse aspects of search engine optimisation. There’s a separate menu for algorithm updates. You can quickly view this section, read through your choice of blogs and remain in sync with all the latest advancements and updates. 

Moz

Founded by Rand Fishkin and Gillian Muessig in 2004, Moz aims to simplify SEO for everyone. Beyond offering diverse software, tools, APIs, and data solutions to support your marketing and visibility initiatives, Moz also acts as a credible source of information. The Moz Blog column covers diverse topics – from SEO analytics and technical SEO to keyword research. The list goes on and on. All contributed by the industry’s top wizards, doctors, and other experts, these blogs can help you easily level up your SEO and online marketing skills. 

Backlinko

With its tagline – “where SEO best practices meet real-world results,” Backlinko aims to inform and teach. While it started as a personal blog by the founder, Brian Dean, it steadily emerged as one of the most respected resources in the industry. With their dedicated resource hubs covering SEO basics, link building, content marketing and more, you can expand your knowledge through quick reads. Whether you wish to view a complete SEO checklist, find the best SEO tools or learn about technical or on-page SEO, you will find relevant blogs on Backlinko. Written in clear, easy-to-understand language while featuring actionable, results-driven advice, this platform provides beginners with a straightforward introduction to the world of SEO. 

Screaming Frog

While a search marketing agency, Screaming Frog (founders: Dan Sharp, Graeme Radford and Jason Lock) is also a knowledge hub. The Screaming Frog blog section covers “SEO & search marketing news and chatter” and keeps all the readers up-to-date with all the latest trends and their impact on the overall SEO landscape. It goes beyond basic SEO topics to offer readers practical insights into the SEO trends that are in trend and effective. While the posting schedule is not very frequent or consistent, their detailed blogs always offer readers food for thought. 

Ahrefs

Ahrefs blog section begins with the tagline – “expand your SEO and marketing knowledge with detailed tutorials and case studies,” and it delivers on this end. Whether you are looking for blogs on general SEO, paid marketing, SEO data and studies or link building, you will find multiple resources there. Ahrefs is an “all-in-one marketing intelligence platform” that goes beyond offering SEO services. With a full suite of educational materials, blogs, tutorials and how-to guides to explore, you will find all SEO-related resources under one roof. By offering all resources for free, co-founders Dmitry Gerasimenko and Gael Breton provide invaluable support to anyone seeking to learn about SEO. 

Google Search Central 

Google Search Central, formerly known as Webmasters, is Google’s official hub for resources, tools, and documentation. It is a one-stop destination for improving search visibility, indexing, and performance on Google. The rich blog section covers everything ranging from algorithm updates and announcements of new Google Search features to SEO best practices. Whether you are just starting your SEO journey or wish to expand your skills, you will find blogs that satisfy your interests and accommodate your knowledge level. 

Semrush

You might know Semrush (founded by Oleg Shchegolev) as a leading online visibility management and content marketing platform, but did you know that it is also a reputed blogging platform? From quick 3 to 4-minute reads to detailed 20-minute blogs, Semrush features both. All the blogs are strategically presented using appropriate headings, paragraph breaks, and images, making it easier for readers to skim through and gather the required information. What’s more? You can attend webinars or join the Semrush Academy for SEO courses and get certified. 

Yoast

“SEO starts with Yoast” – as Yoast (founded by Joost de Valk) offers a beginner-friendly entry point to anyone wanting to learn SEO, this tagline is justified. Yoast’s blog covers everything from the latest news and insights to tips & tricks. Whether you are new to SEO or wish to advance your skills, these blogs can guide you. Also, if you are a blog writer and wish to learn the art of writing engaging and professional blog posts, Yoast can be a great guidebook. Whatever SEO-related information you need, visit the website, and you will be sure to find a corresponding article. 

Search Engine Watch

Founded in 1997 by Danny Sullivan, Search Engine Watch is “one of the world’s longest-running search industry resources“. Their content suite consists of blogs, case studies, influencer insights, podcasts, webinars, and events and offers valuable insights on practical applications of SEO, search experience, and search marketing. Described as “a must-read” by Google’s Matt Cutts and “most authoritative source on search” by Yahoo’s Tim Mayer, it’s a reliable platform for anyone who wishes to build a strong base on search engine optimisation. 

Hubspot 

If you are into marketing on any level, you must have at least heard of Hubspot. Founded by Dharmesh Shah and Brian Halligan, Hubspot is an AI-powered customer platform and an excellent source for all kinds of marketing-related information. From the latest marketing trends, to information about the AI wave and proven SEO tactics, the skilled writers at Hubspot cover them all. Infused with data-driven insights (statistics, case studies, research-backed findings, and more), the blogs are a must-read for every marketer or SEO professional. Hubspot’s industry experience adds a further sense of credibility to all its free resources. 

Neil Patel

Neil Patel is undoubtedly one of the most influential figures in digital marketing and SEO, and his blog, NeilPatel.com, is the go-to source of information for marketers, entrepreneurs, and businesses hoping to improve their online presence. From SEO and content marketing to social media, paid advertising (PPC), and analytics, all come under the umbrella of his blogs. Filled with data-driven insights and written in easy-to-understand language, these blogs can be an essential guide for anyone looking to master SEO. 

Marie Haynes Consulting 

Marie Haynes, a renowned expert in Google’s search algorithms and a respected SEO professional, generously shares her wealth of knowledge through her blogging website. Her platform is a valuable resource for anyone seeking in-depth insights, practical advice, and updates on the ever-evolving world of SEO and Google search practices. While she doesn’t follow a fixed posting schedule, every time she shares a post, it offers valuable insights for her readers. Some key categories she addresses include – SEO, AI, link building and on-page optimisation. 

Builtvisible

Builtvisible’s “Insights Library” is any SEO enthusiast’s paradise. With blogs from several contributing authors, Builtvisibile offers a rich source of information on diverse topics covering SEO, digital PR, leadership and news. It also covers all the latest news relevant to the SEO or marketing industry and helps readers understand the changing times. Whether you wish to read about SEO predictions for 2025 or simply understand the basic principles of SEO, visit Builtvisible, and you won’t be disappointed. 

Kaiser the Sage

Kaiser the Sage, Jason Acidre’s personal blog, a leading voice in the global SEO community, is a good resource for anyone who wants to remain abreast of the latest SEO trends. From high-level SEO tactics to proven insights, everything that might interest experienced SEO professionals is covered in a well-researched, detailed, and insightful manner. This blogging website claims to “feature SEO strategies that will help you make more money“, and every post lives up to that promise.

Searchmetrics

Now part of Conductor (an SEO and marketing platform), Searchmetrics offers expert marketing advice for all levels, from beginners to experts. From SEO fundamentals to optimisation tactics and practices common to e-commerce and other industries, you will find blogs related to all SEO heads. Since real-world data back every piece of content, you can confidently use the information provided to make informed decisions, optimise your strategies and grow your SEO knowledge. 

Search Logistics 

Matthew Woodward launched the Search Logistics blog column to provide readers with reliable, trustworthy, and actionable SEO content. The blog was created to address the shortcomings of generic, outdated, and overly technical SEO resources commonly found online. With Search Logistics, anyone interested in SEO can read insightful articles, irrespective of their knowledge level. Explore their free resources and learn everything you wish about SEO without any hassles. 

Martech 

Who doesn’t like informative yet easy-to-read blogs? Martech (founded by) offers readers quick yet informative insights into the world of SEO and marketing in general. As an ever-evolving space, it offers information on diverse trending topics like marketing automation, customer experience, data analytics, emerging technologies and more. You can find it all – from news articles to trend analysis in Martech’s blog column. With numerous blogs published daily, you will always have something to read and ponder.

CognitiveSEO

Razvan Gavrilas founded cognitiveSEO as a hub for engaging and insightful blogs on diverse, SEO-related topics. Backed by industry expertise and real-world results, these blogs are an authoritative source for SEO professionals and enthusiasts alike. With a focus on factual accuracy and actionable insights, each blog post delivers valuable strategies and practical advice, empowering readers to stay ahead in the ever-evolving world of search engine optimisation. 

I Am Already Versed in SEO; Why Should I Read These Blogs? 

In the world of SEO, change is the only constant. The strategy that might boost your business’s visibility today may become redundant tomorrow. For instance, initially, adding as many keywords as possible was the golden rule. However, today, with major Google algorithm updates like Panda (2011) and Hummingbird (2013), sites that engage in keyword stuffing are being penalised. Also, with AI becoming prominent day by day and influencing user expectations and experience, a lot is changing, and the field of SEO is no different. 

So, how do you remain in sync with such developments and ensure your strategies align with the changing times? These blogs can be a great help. Written and constantly updated by industry experts, they will familiarise you with the changing SEO dynamics and help you proceed with your SEO initiatives.