Content marketers never have an easy way out: in the current digital and fast-paced landscape, quality content remains ever-growing in scale. The pressure to create SEO-optimised content that cuts through the crowded online space is unbeatable. Most marketers need help to meet the demand within the landscape, growing yet more competitive, with a sense of creativity and quality. Luckily, there are AI-powered tools for this. This blog post will familiarise you with 10 AI tools that could revolutionise your content marketing campaigns, taking them up the productivity and impact ladder.
1. Jasper
Top choice for: Copywriting and Content Generation Templates
Pricing: Trial Jasper at no charge, or invest in one of their Creator, Pro or Business plans for enhanced features.
Jasper is an artificially intelligent writing assistant used to create great content for marketing campaigns. It can create blog posts, social media, product descriptions, and other written materials.
Using advanced NLP, Jasper interprets user input to create text that sounds human-written while staying on brand voice and messaging briefs.
Jasper 10 Min Demo ✍️ How Jasper.ai Works
Features:
- Smart content generation
- Data-driven topic suggestions
- Keyword analysis
- Readability improvements
- Tone optimisation
- Work-flow improvement
2. Grammarly
Top choice for: Content Editing
Pricing: Utilise Grammarly at no charge, or procure a Premium or Business plan for additional features.
Grammarly serves as a writing enhancement tool with artificial intelligence that will improve the quality of written content. It will provide comprehensive assistance with grammar, spelling, punctuation, and general writing skills.
This application comes in handy in the work of a content marketer when one wants to ensure that his material is free from errors and engaging with their target audience. Grammarly advanced algorithms give suggestions and real-time corrections, enabling one to produce polished, professional content every time.
How to Use Grammarly – Beginner’s Guide
Features:
- Individual and team support
- Custom style guide integration
- Organisation-wide style sharing
- No more repetitive corrections
- Billions of web pages are scanned
- Display similarity percentage
- Assure originality
- Clarity, delivery, engagement scoring
- Real-time tracking of improvements
- Guidance on content optimisation
3. HubSpot
Top choice for: Inbound Marketing
Pricing: Free basic plan; paid marketing plans commence at $20/ month/ seat
HubSpot is a fully integrated marketing platform with AI capabilities to help create, optimise, and measure content marketing campaigns. It’s a one-stop-shop solution with varied functionality that smooths out marketing processes.
One of the key features is the content strategy tool, where already existing content is checked with machine learning algorithms. It is recommended in accordance with the data. These strong features of HubSpot enable marketers to perfectly manage their inbound marketing strategies with the power of artificial intelligence, optimising content performance and engaging audiences.
How to Use HubSpot to Supercharge your Inbound Marketing Strategy and Master Content Marketing
Features:
- AI-powered inbound marketing
- Full CRM integration
- A/B testing campaigns
- Lead conversion tools
- SEO content creation
4. MarketMuse, Inc.
Top choice for: Content Marketing Strategy and SEO
Pricing: Free, paid plans start from $149/month
MarketMuse is a sophisticated content optimisation platform powered by artificial intelligence to help creators produce relevant, high-quality, and SEO-optimised content. This advanced tool deepens into in-depth analyses of existing content, discovers probable voids and opportunities, and offers strategic recommendations for improving one’s content strategy.
By using advanced algorithms, MarketMuse helps maximise the search engine visibility of a digital asset to improve its overall presence. Its AI-driven insights also empower content creators and marketers to make well-informed decisions so that their content aligns perfectly with user intent and requirements posed by the search engine.
Features:
- AI content optimisation
- Competitor analysis
- AI content briefs
- Predictive content scoring
- Content inventory tracking
5. ChatGPT
Top choice for: Content Creation
Pricing: Free, paid plans start from $20/month
ChatGPT is an AI-powered OpenAI conversational assistant with advanced capabilities. This language model is developed to create responses to prompts that closely resemble human responses. As such, this tool has enormous value for any content marketer by facilitating the quick generation of engaging and useful content.
It is capable of creating a variety of formats of content, making it easier for users to quickly think through an idea and write a draft of an article, a response to complex queries, etc. The variability of ChatGPT with quick output makes it an essential tool for any modern content marketing strategy to create quality, efficient, contextually relevant content across multiple domains.
ChatGPT Tutorial: How to Use Chat GPT For Beginners 2024
Features:
- AI content creation
- Integration into marketing strategy
- Customer data analysis
- SEO-enhancing capacity
6. Canva
Top choice for: Creating and publishing on-brand designs
Pricing: Free, paid plans starting at $12.99 per month with monthly membership and $9.99 per month for annual membership (billed annually at $119.99)
Canva is a game-changer for content marketers who need great visuals and more design experience. Creating visually striking graphics, from social media images to infographics and presentations, can be awfully easy with a drag-and-drop interface.
With a large library of templates and design elements, Canva allows users to create professional-grade designs quickly. Embedded image editing and enhancement tools take visual content details to their best.
How to Set Up and Use a Canva Pro Brand Kit
Features:
- Easy-to-use designing platform
- Multi-channel marketing hub
- Fast campaign deployment
- Brand kit creation
- Collaboration for remote teams
- Integration with third-party tools
7. SEMRush
Top choice for: Digital Marketing, Campaign Management and SEO
Pricing: Free trial, paid plans start from $139.95/month
SEMRush is an all-in-one marketing toolkit for content marketers, featuring a professional package of tools designed to optimise content and make it search engine-friendly. On the keyword front, powerful keyword research and analysis enable the identification of relevant high-value keywords to be targeted.
Competitive analysis and tracking within this platform allow for revealing insights into competitors’ strategies that may help improve decision-making. Besides, SEMRush can also provide recommendations on on-page SEO optimisation to ensure that the content is well-structured in terms of search engines, hence increasing the possibility of higher rankings in search results.
What is Semrush? Digital Marketing Tool EXPLAINED
Features:
- All-in-one SEO toolset
- Content marketing toolkit
- Social media management
- PPC campaign optimiser
8. Brand24
Top choice for: Reputation Management, Social Media Monitoring and Competitor Analysis
Pricing: Free trial, paid plans start from $149/month
Brand24 is a professional social media monitoring tool that helps the content marketer be aware of brand mentions and conversations on different online platforms. With real-time monitoring, it’s instant to identify brand mentions so that a brand can respond to the queries of its customers promptly or address potential customer service issues or opportunities.
Brand24 offers a sentiment analysis system and provides actionable insights to understand the sentiment behind brand mentions so that one can adjust content strategy accordingly. Furthermore, it allows for the identification of influencers and possible advocates of a brand, collaboration with whom might be useful in increasing the reach of one’s content.
Social Media Listening & Online Reputation Management Explained
Features:
- AI-powered brand insight
- Mention tracking in real-time
- Identify influencers
- Sentiment analysis
9. CanIRank
Top choice for: SEO and Content Marketing Strategy
Pricing: Free, paid plans start from $49/month
What CanIRank does is not just another way to the right arsenal of SEO tools. Still, it gives you a view of your digital presence with actionable insights that can transform your content strategy. Be it for a small marketing team or if you are a solo digital entrepreneur, it offers a very cost-effective solution by which, without making you sweat, you can access data-driven SEO and help you confidently sail through the complex digital landscape.
Features:
- AI-driven SEO recommendations
- Strategic keyword research
- Link-building opportunity finder
- SEO-optimised content editor
10. Seventh Sense
Top choice for: Email Marketing
Pricing: Starting from $80/month for HubSpot and $450/month for Marketo
Seventh Sense is revolutionising email marketing with its ingenuity in engaging customers. This sophisticated tool uses advanced behaviour profiling techniques to create a highly individualised email experience. Unlike other email marketing tools, Seventh Sense constructs elaborate predictive models that pinpoint the ideal moment to reach individual contacts based on their unique activity patterns.
Personalisation does not just improve deliverability, but drastically raises sender scores, ensuring that your emails are placed in the inbox repeatedly. With native integration with both HubSpot and Marketo, Seventh Sense boasts a flexible pricing model that bends to fit into your existing marketing stack, making them a powerhouse partner for creating email campaigns that truly resonate with your audiences.
How To Optimize HubSpot Email Marketing with Seventh Sense
Features:
- AI-driven email marketing
- Personalised targeting
- Behaviour-based delivery optimisation
- Performance Analytics
- Major platform integrations
Embracing AI: The Future of Effective Content Marketing
AI tools are transforming content marketing, offering new ways to boost productivity and creativity. Integrating these 10 tools into your strategy can create more engaging content and achieve better results. Remember, AI enhances human creativity rather than replacing it. The key is finding the right balance between AI capabilities and human insight.
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